กาแฟถ้วยนี้ จะทำให้คุณตื่นตา และ ตื่น”ใจ”

What do coffee, kindness, and social impact have in common?

In Naples, compassion and kindness intersect by way of coffee. Customers are able to go into many coffee shops and order their coffee/other food and then pay in advance for those who can’t afford it. Customers can order as many pending coffees as they want and those in need can come in and ask for a pending coffee any time throughout the day. If there are pending coffees available, the person is given one immediately.

The person that receives the free coffee doesn’t even have to be there when the original customer buys it. The buyer has no idea who will receive the coffee – they don’t know their race, ethnicity, socioeconomic status, personality, or values – they simply want to give. This type of generosity can not only change someone’s day, but also their mindset. That simple coffee can give someone the type of support they need to get through the day. No one is making these people buy these pending coffees. They don’t get tax write-offs, they don’t get media recognition, they just get the satisfaction of knowing they helped someone in need.

That’s true giving.